Review our top tips to keep in mind when getting started with the tool.
AMAZON ATTRIBUTION BEST PRACTICES
1. Create your campaigns based on the advertised products or goal. Once you’ve identified your measurement goals, create a campaign for each objective. For example, if you would like to learn how ads on both Facebook and Pinterest are driving consideration for your products on Amazon, create an Amazon Attribution campaign for each publisher.
2. When building an ad group, determine the strategy or tactic for each tag. Create separate ad groups for awareness, purchase, and consideration. You can also create an ad group for each creative you’re running and test how each creative performs on the same channel. The number of ad groups you create should vary based on how high level or granular you would like to see your reporting.
3. Consider your goal when selecting the click-through URL. If your goal is to drive sales for a specific product, include a link to a product detail page. If you want to drive consideration across several products, it’s a good idea to provide a link to your Store on Amazon.
4. Create several attribution tags per campaign. Create a tag for each individual ad, link, and button within your non-Amazon media to obtain insights for each unique tactic and/or creative.
5. Try the bulk upload feature. Use the bulk upload option if you're using Google search or Facebook or Instagram ads to tag and measure up to 100,000 Google search keywords or 8,500 Facebook or Instagram ads by uploading a single file.
6. Confirm you’re driving traffic two days after implementing tags. Then continue to check your campaigns weekly to optimize their performance.
7. Earn a bonus on sales from traffic you drive and measure. Remember to enroll in the Brand Referral Bonus program to earn a bonus averaging 10% of product sales driven by non-Amazon marketing efforts that are measured by Amazon Attribution.
Now that you’ve learned how Amazon Attribution can improve your non-Amazon marketing activities, register for the advertising console or sign in to your existing account to get started. Navigate to the menu on the left, scroll to “Measurement & Reporting,” and select Amazon Attribution.