Seamlessly access Amazon Attribution measurement within your current tool provider’s interface.
MEASUREMENT INTEGRATION WITH AMAZON ADVERTISING API
We know that using multiple analytics tools and creating unique measurement tags for every campaign isn’t always efficient and scalable.
To help you streamline your measurement activities, Amazon Attribution is available in the Amazon Advertising API, enabling you to access your metrics within the tool you’re already using to manage your campaigns. Amazon Attribution API tags are macro-enabled for Google, Facebook, and Instagram to provide automated measurement with just one tag for all of your campaign data.
So you can spend less time and resources on manual operations, and more time focusing on what matters—reviewing insights, identifying trends, and creating optimization strategies to help maximize performance.
Simple sign in: Access Amazon Attribution measurement via your tool provider’s console without needing to sign in to the advertising console.
Smarter measurement: Generate just one macro-enabled tag per publisher and client.
Earn a referral bonus: With the Brand Referral Bonus program, you can earn a bonus averaging 10% of product sales driven by non-Amazon marketing efforts that are measured by Amazon Attribution.
Automated ASIN adding: Products are automatically added for you based on the Amazon product detail page or Store page you choose.
No manual mapping: Merge reporting and seamlessly join third-party campaign data with Amazon Attribution sales and conversions.
Multiple reporting grains: Access reporting at the keyword level or in a more granular view, such as at the product level.
No URL re-trafficking: You don’t need to generate a new Amazon Attribution tag if you’re driving to a new destination URL.
If you’re currently working with a tool provider, reach out to your point of contact to find out whether they’re eligible to integrate with the Amazon Attribution API and how to get started.
For advertisers and agencies that don’t work with API-integrated tool providers yet, explore our partner directory to get started.