Review some key details on eligibility, access, and more before getting started with your first campaign.
GET TO KNOW THE BASICS
Amazon Attribution is available in the United States, Canada, United Kingdom, Germany, France, Italy, and Spain for the following:
You can get started with Amazon Attribution and access your campaigns through the advertising console, right alongside your self-service ad campaigns. Using these insights together with your ad performance metrics can help you learn how to optimize your strategies and drive full-funnel impact for your brand.
Just register for the advertising console or sign in to your existing account to get started. Navigate to the menu on the left, scroll to “Measurement & Reporting,” and select Amazon Attribution to get started.
For US seller brand owners, you have an opportunity to further maximize your return on investment when using Amazon Attribution, by earning a bonus based on the product sales you drive and measure.
The Brand Referral Bonus program allows you to earn a bonus averaging 10% of product sales driven by non-Amazon marketing efforts. Participation in the program can help improve your advertising efficiency by receiving the same bonus for customer purchases of additional products from your brand up to 14 days after clicking on the ad.
The more traffic you drive to Amazon, the more opportunities you’ll have to earn a bonus.
To start earning your bonus, enroll in the Brand Referral Bonus program and start measuring your campaigns through Amazon Attribution.
You can then view your earned bonus on a monthly basis in the Transaction Details page of your seller account. Or download your weekly Brand Referral Bonus Report in Seller Central.1
1There is a two-month processing time between when a sale occurs and when you will receive your bonus.
Amazon Attribution ad traffic measurement is powered by attribution tags. In order to measure advertising impact, you can place attribution tags directly in your non-Amazon ad’s final destination URL. The tag contains URL parameters that enable Amazon Attribution to associate future activity to the ad click.
We’ll explore how to create and implement attribution tags later in the guide.
Before getting started with Amazon Attribution, familiarize yourself with a few other key product terms:
Campaign: A collection of ad groups tracking conversions and activity for the same products
Channel: The ad or organic marketing channel type, including: display, email, search, social, or video
Publisher: The inventory source enabling advertisers to display ads on their website, app, search listings, or other property
Ad group: Each ad group receives a unique attribution tag and will measure Amazon conversions for the selected products
When shoppers interact with or purchase your products after clicking on an ad measured by an Amazon Attribution tag, we attribute the shopper activity to your campaign.
Amazon Attribution utilizes a 14-day, last-touch attribution model. This means that for a click to get credit for a conversion, the conversion needs to happen within 14 days of the click. Last touch means that the conversion credit goes to the most recent click.