**WHAT MATTERS TO TODAY'S CONSUMER**

2023 consumer behavior tracker for the consumer products and retail industries

#GetTheFutureYouWant

In last year’s first edition of our annual research series, What matters to today’s consumer, we found that consumer sentiment had shifted dramatically...

Executive summary
Introduction
Consumers expect companies to help them through the cost-of-living crisis
In-store and online shopping has declined \this year
Stockouts are \a concern for many consumers
Delivery and fulfillment continue to take precedence over in-store experiences
Social media influencers are on the rise
How brands \and retailers can\ ride through ongoing shifts in consumer behavior
Conclusion
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