The socioeconomic impact of the COVID-19 pandemic has been unprecedented in both scope and magnitude, with extremely high infection and death rates reported, millions of people out of work arising from the prolonged economic shutdowns, and restrictions on much of our daily lives. It has been a period of immense uncertainty for everyone.
As part of our ongoing efforts to bring more value to our partners and the communities in which we operate, this study was undertaken to evaluate consumer behaviour post-COVID-19. The purpose of this study is to assess expected changes in end-consumer behaviours, their preferences & purchase intentions post Covid-19. This study has been conducted in Malaysia, Singapore, Indonesia, Thailand, Philippines, Thailand, Japan. 7 themes have been identified to provide significant benchmarking of consumer behaviour post COVID-19: ; changed work environment in the new normal, Healthcare Services, Travel & Tourism, Mobility, Technology & eCommerce, Social Impact, Shift in Spending Habits.
