The heart of the Veganuary campaign is a 31 day vegan pledge, every January.
Veganuary started in the UK in 2014 and has been launched in 192 countries with an increasing number of participants from year to year: 2021 saw a growth of 45% in active pledges.
Veganuary is a great opportunity for businesses to launch new plant-based dishes on their menus or add vegan specials for the month of January.
The hashtag Veganuary had over 170 million views on TikTok at the end of January 2021.
Inspire and support people to try vegan food
Make veganism more visible and accessible
Encourage people to make compassionate food choices
Consumers have good reasons to take the pledge
Many consumers are reducing the amount of meat in their diet for health reasons
The impact of meat on the environment is a concern for many, especially millennials
Animal welfare is another key reason for people switching to a plant-based diet
Veganuary Corporate Webinar Results 2021
Veganuary is a good cause & a great business opportunity
January shows an increase in demand for vegan dishes
Increase of media coverage of Veganuary
Drive footfall and attract new customers
Create excitement
Increase word of mouth
plan to reduce the amount of animal products in their diets
are likely to try vegan again
*Veganuary Corporate Webinar Results 2021
