We hope that this guide has given you a good idea of where to start on your journey to build a unified customer profile.
As a Salesforce implementation partner, we would of course recommend Salesforce Data Cloud for your CDP and Salesforce Marketing Cloud Personalization for real-time interaction management. However, we understand that every organisation is different, as are your customers.
Our experts share 40+ marketing-related Salesforce certifications between them, and they can recommend paths forward regardless of which technology you use. The most important piece of the puzzle to get right is the change management you'll need to get your business on board.
Get in touch today to get advice from our experts on your customer-centric growth strategy – and take advantage of the most up-to-date marketing technologies
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