Quiz: Building a Customer Profile

Four simple questions that will help you get started

To help you understand what tools you'll need to create a customer profile, answer the questions in our quick quiz.

To build a unified customer profile, would you prefer to:

1. Unify all demographic information you have on a (potential) customer across different platforms
2. Collect behavioural activities made by your unknown visitors and be able to match up once the visitor becomes known
3. Have a) and b)

Once created, do you need the customer profile to be accessed and utilised by:

1. Only marketing, sales and customer success / service
2. All functions across the business

Do you want to use the data collected to recommend relevant content in real-time?

Do you want to create segments from the customer profile and share across other technologies outside of marketing channel targeting?

Get your results →

To build a unified customer profile, if you answered:

You need a customer data platform
You need real-time interaction management
You need both solutions

To ensure the customer profile is accessed and utilised by the right teams, if you answered:

You need real-time interaction management
You need a customer data platform

If you selected yes, you want to use the the data collected to recommend relevant content in real-time, you need:

Real-time interaction management

If you selected yes, you want to create segments from the customer profile and share them across other technologies outside of marketing, you need:

A customer data platform

Would you like to discuss your quiz results with an expert?

Get in touch today to book a call with
our MarTech Practice Lead!

Saniul Ali
MarTech Practice Lead at BrightGen

Connect on LinkedIn

Send an email