Introducing the Vanguards
In our 2021 report, we uncovered a group of leading companies we called the Vanguards. These firms said that employee wellbeing and productivity had increased during the pandemic, and they reported higher revenue growth - an indication their approach was giving them a competitive edge.
In the 2022 research, we have recreated the Vanguard group, using the same criteria, and it makes up 15% of the total sample (vs 11% of the total sample in 2021).
Throughout this report, we examine what these firms are getting right and what others can learn from their approach. Once again, the data reinforces the link between Vanguard status and better business performance: this group is far more likely to report increases in revenue, profitability and customer satisfaction over the past 12 months. These firms are also far more likely to say that their ability to recruit talent has increased. This is partly because they're able to attract and retain growth-ready flexible talent, as well as create environments that meet the needs of both permanent and contingent workers.