Donor Trends

Moving your mission forward

Look How You’ve Grown

Your donors continue to show up for your mission. We are thrilled to share these mostly upward trends with you. In nearly every instance, more donors gave more across all types of giving.

Without your supportive community, your work wouldn’t be possible. Thank you for allowing us to facilitate these critical relationships and congratulations.

Where in the U.S. is Fundraising Happening?

We are grateful to power fundraising in all 50 states. And we are humbled to be the trusted partner for thousands of schools, nonprofits, and associations who are making an impact in every corner of the country.

Check out the map for where we have the most partner organizations.

Giving Tuesday

Giving Tuesday is THE global day of giving, which always falls on the Tuesday after Thanksgiving. We are seeing more and more dynamic, creative use of the platform, and we are thrilled to share our partners’ Giving Tuesday successes!

GiveSmart’s Giving Tuesday by the Numbers

Season of Giving

On average, about 30% of annual giving occurs in the last two months of the year, and most of that giving is split between #GivingTuesday, December 30, and December 31. This season of giving is a critical time for nonprofit success.

Our partners are hosting more campaigns than ever before, creatively using both our Events and Fundraise features to increase their reach. We have more organizations implementing “non-traditional” end-of-year fundraising actions, such as virtual auctions, peer-to-peer fundraising, text-to-give, and more.

The impact of the dollars raised during the final two months of the year is significant, and we’re proud to power our partners’ missions.

GiveSmart’s Season of Giving by the Numbers*

*Data is from December 2021 and November 2022

Donor Management

We continue to be the all-in-one fundraising and donor management platform for the modern nonprofit. And, our customers agree.

This year, GiveSmart is ending 2022 with four and a half times more Donor CRM users than when we started. Our customers’ donor retention rates exceed the industry average; we’re proud that we’re best enabling organizations in fundraising smarter.