Kindness Tag was initially inspired by an OTR resident who asked for help in gifting another resident necessities. It then became that recipient’s turn to pay the kindness forward. The movement continued.
With the overwhelming support of their board and leadership team, and taking inspiration from these residents, their team developed the Kindness Tag Holiday Fund.
Could they successfully revamp their end-of-year campaign with GiveSmart? Read the case study to learn more.