In the wake of the pandemic, and in a time of rising inflation and global turmoil, consumers around the world are revaluating their values, approach to consumerism and purchasing decisions.
Consumers are looking for an escape from the pressures of a post-pandemic world and are choosing experiences over material goods. In their pursuit of joy, consumers look to food and drink as a distraction, and operators who capitalize on creating unique and joyful dining experiences stand to win.
Consumers are also becoming more scrutinous about what they’re spending their money on – and expect the best quality and value from the purchases they’re making. They’re not willing to compromise on quality.
Bring JOY to the table: experiment with funky fusion, YOLO, retro, nostalgic and even ‘ugly delicious’ influences. Throw out the rulebook and make food FUN – grasping every opportunity to turn it into a celebration. Think Margherita Mondays, Taco Tuesdays, and Fancy Fridays, it’s time to jump on the party train.
Reinforce quality: show your diners that you’re grateful for their business by giving them a quality experience. Use amazing ingredients, local produce and masterful skills to serve them up a dish that speaks volumes about your gratitude, without the unnecessary fuss.
But remember! Consumers are becoming ever-more knowledgeable about food and ingredients, so make sure never to compromise on taste, quality or technique.
